Group Size
?
1.) Small group (teams of 4-6)
2.) Individual Task
3.) Large Group
4.) Any
Large Group
Learning Environment
?
1.) Lecture Theatre
2.) Presentation Space
3.) Carousel Tables (small working group)
4.) Any
5.) Outside
6.) Special
Special
QAA Enterprise Theme(s)
?
1.) Creativity and Innovation
2.) Opportunity recognition, creation and evaluation
3.) Decision making supported by critical analysis and judgement
4.) Implementation of ideas through leadership and management
5.) Reflection and Action
6.) Interpersonal Skills
7.) Communication and Strategy
1Creativity and Innovation
3Decision making supported by critical analysis and judgement
4Implementation of ideas through leadership and management
6Interpersonal Skills
‘Inside the Creative Industries’ is an annual University of Chester event organised by Careers and Employability, the media department and a team of students from a variety of courses, including journalism, graphic design, PR, marketing, TV and English literature. Students put their questions to creative industry professionals to get advice, tips, industry views and the chance to network informally with employers.
In addition to curriculum work, other degree courses, for example digital photography, asked student volunteers to work on briefs outside the curriculum to create portfolio content for assessment, and other volunteers took on roles such as 'events assistant' and 'marketing/social media' assistant. In total, 16 students worked on every aspect of the event including branding and publicity, artwork, studio set-up and management, sound and music composition, animation, TV production/filming, social media and photography.
Traditionally, the event was extracurricular in nature. However, for 2012 Careers and Employability and staff from the media and art and design departments worked together to integrate the event into the curriculum by setting practical assignments based around the event, or using client briefs to work on aspects of the event.
For example, Careers and Employability presented a creative brief to TV students requiring them to produce clips from the event that were less corporate in nature than those produced by university staff last year. Students developed written pitches containing suggestions about how the event format and resulting video clips could be made more student-friendly.
Careers and Employability selected the three strongest pitches (giving feedback to all students who had submitted pitches) and short-listed students for a producer / floor manager role. The successful student then coordinated all TV-related aspects of the event in liaison with Careers and Employability (the client), including managing a TV crew of fellow students who filmed the day’s events, coordinating studio set up and editing footage.
The TV students also scheduled, conducted and filmed guest interviews.
Impact & Learner Outcomes:
(See references for AGCAS article)
