Group Size
?
1.) Small group (teams of 4-6)
2.) Individual Task
3.) Large Group
4.) Any
Small group (teams of 4-6)
Learning Environment
?
1.) Lecture Theatre
2.) Presentation Space
3.) Carousel Tables (small working group)
4.) Any
5.) Outside
6.) Special
Special
QAA Enterprise Theme(s)
?
1.) Creativity and Innovation
2.) Opportunity recognition, creation and evaluation
3.) Decision making supported by critical analysis and judgement
4.) Implementation of ideas through leadership and management
5.) Reflection and Action
6.) Interpersonal Skills
7.) Communication and Strategy
1Creativity and Innovation
2Opportunity recognition‚ creation and evaluation
6Interpersonal Skills
7Communication and Strategy
In 2014, the enterprise team at northeast Wales based FE Institution Coleg Cambria, collaborated with Everton Football Club in a range of activities aimed at developing the entrepreneurial and personal skills of learners.
Through this collaboration, learners participated in the Premier League Enterprise Challenge , which challenges learners aged 14-19 across the country, with developing possible solutions to real-life challenges that football clubs face.
Two teams of students from the college competed in the challenge (alongside a full day of enterprise activities) held at Goodison park, representing L2 courses in IT and Public Services.
The IT students went on to make it to the regional finals at Liverpool Town Hall, ultimately achieving second place overall.
The Premier League Enterprise Challenge allows young people, many from disadvantaged backgrounds, to work with their local football club in order to develop their confidence, business and enterprise skills. In the past, many of the ideas developed by learners through the challenge have gone on to be taken up by the clubs themselves.
There were three stages to Coleg Cambria’s collaboration with Everton FC;
Firstly, in November, 2014, learners spent the day at Goodison Park, home of Everton FC, with activities including workshops in personal development and entrepreneurial skills, as well as a tour of the stadium. Every session was very hands on, and the students participated with great enthusiasm. They had loads of fun, as well as learning lots in the process!
Figure 1: Learners enjoying a visit to Goodison Park
Secondly, as part of the Premier League Enterprise Challenge, two students teams were asked to come up with their own solution to a challenge encountered by the club, with the following brief;
You work in Everton’s Sales and Marketing Department and have been tasked with increasing the number of families who attend your home matches.
1) Why is it important that Everton attracts families to matches?
2) What do Everton currently do regarding family attendance and community relations?
3) What do other clubs do regarding family attendance and community relations?
4) Come up with different ideas to grow and keep family attendance levels, improve the whole family match day experience and involve families in other Club-related activity.
5) What are the costs for your ideas:
6) How will you market and advertise your ideas? Who will you target with this?
7) How will the Board be able to tell if your ideas have been successful?
8) What money will Everton get back from your ideas;
The students prepared 5 minute presentations of their solutions to this challenge.
Finally, competing against the ideas presented by their peers throughout the region, the team of L2 Computing and IT students went on to make it to the regional finals of the competition, where they pitched in the Council Chambers of Liverpool Town Hall, to a Panel of Judges including the Lady Mayoress.
The judges were impressed with the team’s efforts, and awarded them second place.
Figure 2: Computing and IT students competing in the regional finals, Liverpool.
Coleg Cambria Enterprise Lecturer Barry Hancill;
"This is a very exciting opportunity for us to work with a major club like Everton and for our students to not only enhance their enterprise skills, but to showcase their skills and represent Everton in a respected national competition.
Coleg Cambria Enterprise Lecturer Barry Hancill;
‘’The amount of effort the students have put in has been incredible and this has been reflected by the high standard of the work they have produced.
‘’It has been amazing to witness the transformation in the students as they have undertaken this challenge over a few months. They have thoroughly enjoyed the experience and have clearly developed many new skills.”
