Music Business Module (QAA 1,2,3,4,5,6,7)

Music Business Module (QAA 1,2,3,4,5,6,7)

Group Size ? 1.) Small group (teams of 4-6)
2.) Individual Task
3.) Large Group
4.) Any

Small group (teams of 4-6)

Learning Environment ? 1.) Lecture Theatre
2.) Presentation Space
3.) Carousel Tables (small working group)
4.) Any
5.) Outside
6.) Special

Special

QAA Enterprise Theme(s) ? 1.) Creativity and Innovation
2.) Opportunity recognition, creation and evaluation
3.) Decision making supported by critical analysis and judgement
4.) Implementation of ideas through leadership and management
5.) Reflection and Action
6.) Interpersonal Skills
7.) Communication and Strategy

1Creativity and Innovation 2Opportunity recognition‚ creation and evaluation 3Decision making supported by critical analysis and judgement 4Implementation of ideas through leadership and management 5Reflection and Action 6Interpersonal Skills 7Communication and Strategy

Objective:

The Music Business Module has the following aims:

  • To provide a basic knowledge of arts and music business practices which will be particularly useful to students preparing for a self-managed career where their income is generated from performance, recording, composing or organizing musical events and/or setting up a music related business enterprise.
  • To help students identify and develop their entrepreneurial abilities and skills.
  • To enable students to put together a practical toolkit of resources on contracts, invoice systems, accounts and taxation, royalty collection systems, media, publicity and marketing.
  • To provide guidance and mentoring for students as they plan for and carry out the Semester 2 event.
  • To provide critical/theoretical perspectives on music entrepreneurship and the music industry.

Introduction:

Katie Wray, Newcastle University

‘We want to continue the work of our CETL (Centre for Excellence in Teaching and Learning) and continue to ensure that students from all backgrounds and with all musical interests are able to take their own ideas forward; we do this through the Music Business Module, and by having support for enterprise embedded in our School of Arts and Cultures.’

Activity:

The first semester consists of lectures and seminars, some delivered by visiting speakers which normally include the following:

  • Theoretical and critical perspectives on music entrepreneurship
  • The portfolio career
  • How the music industry and arts/music organisations of various sizes operate.
  • Royalty collection systems, contracts, invoice systems, accounts and taxation
  • Event/project management
  • Project proposals and business plans

The second semester is spent working in teams to plan and carry out an event, supported by lectures on practical aspects such as marketing and finance, and mentoring on a team basis

Impact:

Final events have included a drumming workshop in Schools, which the Schools have paid for, funded by charging the parents and carers to come and watch the final end of day performance....very enterprising all round!

Learner outcome:

The examples of curriculum development for enterprise related outcomes were originally outlined by Neil Coles at the International Enterprise Educators Conference under the heading 'From Archaeology to Zoology; an A-Z of enterprise in the curriculum'. For his work in contextualising enterprise for any subject, Neil won the 2013 National Enterprise Educator Award.

Resources:

  • For resources providing information of various aspects of the module content outlined above, see ‘How To Guides.’ 

References:

Author:

  • Neil Coles, Senior Enterprise Learning Officer, Cardiff University
  • enterprise@cardiff.ac.uk
  • Katie Wray, Newcastle University
  • Katie.wray@ncl.ac.uk

About the Author
This guide was produced by Neil Coles (Senior Enterprise Learning Officer, Cardiff University). If you would like to contact the author, please use this email address:- enterprise@cardiff.ac.uk.