Enterprise Awareness Module (QAA 1,2,3,4,5,6,7)

Enterprise Awareness Module (QAA 1,2,3,4,5,6,7)

Group Size ? 1.) Small group (teams of 4-6)
2.) Individual Task
3.) Large Group
4.) Any

Large Group

Learning Environment ? 1.) Lecture Theatre
2.) Presentation Space
3.) Carousel Tables (small working group)
4.) Any
5.) Outside
6.) Special

Lecture Theatre, Presentation Space, Carousel Tables (small working group)

QAA Enterprise Theme(s) ? 1.) Creativity and Innovation
2.) Opportunity recognition, creation and evaluation
3.) Decision making supported by critical analysis and judgement
4.) Implementation of ideas through leadership and management
5.) Reflection and Action
6.) Interpersonal Skills
7.) Communication and Strategy

1Creativity and Innovation 2Opportunity recognition‚ creation and evaluation 3Decision making supported by critical analysis and judgement 4Implementation of ideas through leadership and management 5Reflection and Action 6Interpersonal Skills 7Communication and Strategy

Objective:

The Module Aims to; 

  • Familiarise students with the key concepts of enterprise and entrepreneurship in a variety of contexts. 
  • Provide a framework in which students can develop a range of enterprising skills and behaviours. 
  • Engage students in the creation, management and evaluation of an enterprise project. 
  • Help students identify what ‘being entrepreneurial’ means to them personally. 
  • Encourage students to take responsibility for their own learning.

Introduction:

Developed in 2011, this level 4 module presents students with an introduction to enterprise / entrepreneurial skills, allowing them to develop a fundamental understanding of them, and various factors that interact in developing an idea into an enterprise. 

The learning and teaching strategy has at its heart the values and practices of Glyndwr’s learning and teaching strategy (see references), where studentsare encouraged to take responsibility for their own learning. The key delivery is structured around an action learning methodology centred on the development of an entrepreneurial project, managed by the students across the semester which also forms the evidence base for their assignments. 

The module is delivered using a range of teaching and learning methods. These include lectures, seminars, case studies, open learning programmes, project work, online work and simulations to create a diverse learning portfolio suited to a range of learning styles.

It is assessed via group assessment, including ideas pitching and group project presentations, and individual assessment, including written reflection discussing personal learning and development. 

It is designed to be suitable for delivery within all undergraduate programmes.

Activity:

Syllabus Outline; 

Week 1: Module Introduction
Class: Interactive Lecture
Assignment: Blog

Week 2: Team Building Task
Class: Tower Activity
Assignment: Reflection

Week 3: Opportunity Awareness
Class: Trop Activity
Assignment: Perfect Pitching

Week 4: Ideas Pitch
Class: Group Assessment (Presentation)
Assignment: Project Proposal

Week 5: IDEA Project Shaping
Class: Team Meetings Focussed on Goal Setting / Action Planning.
Assignment: Assessment Work.

Week 6: Practical Creativity
Class: Chocolate Bar Activity
Assignment: Further Reading

Week 7: Group Work
Class: Assessment Work.
Assignment: Communication Skills.

Week 8: Group Work
Class: Assessment Work
Assignment: Strategic Thinking (Online Module)

Week 9: IDEA Project Shaping
Class: Team Mentoring
Assignment: Assessment Work.

Week 10: Marketing for Entrepreneurs
Class: Interactive Lecture
Assignment: Assessment Work

Week 11: Group Work
Class: Assessment Work
Assignment: Strategic Thinking (Online Module)

Week 12: Group Work
Class: Assessment Work
Assignment: Writing Personal Reflection

Week 13: IDEA – Project Presentations
Class: Group Assessment
Assignment: Assessment Work

Week 14: IDEA- Project Presentations
Class: Group Assessment
Assignment: Assessment Work

Week 15: Final Submission of Individual Assessment.

Learner Outcome:

Knowledge and Understanding

Students Will; 

  • Develop a range of enterprising skills and behaviours.
  • Contribute to the creation, implementation and management of an enterprise project which has the potential to be realised during the module.
  • Work in a group to organise and deliver a high quality pitch for their project concept. 
  • Appraise their own and others performance reflecting on how future activity might be modified to improve the project. 
  • Articulate their view of enterprise expressing what it means to them personally by reflecting on achievements in the module. 

Transferrable/Key Skills;

  • Creativity and problem solving 
  • Team working 
  • Communication 
  • Resource planning/management 
  • Networking 
  • Self-reflection 
  • The development of judgement in relation to the creation and evaluation of ideas.

Resources:

For further examples of embedded enterprise modules, see Case Examples including ‘Entrepreneurial Journalism’ and ‘Creating Commercially Aware and Industry Ready Cardiff University Physics Graduates.’

References:

Essential reading for students; 

  • Claxton, G (2000). Hare Brain, Tortoise Mind: How Intelligence Increases When You Think Less, London: Ecco.
  • Rae, D (2007). Entrepreneurship: From Opportunity to Action, Hampshire: Palgrave Macmillan. 
  • Robinson, K (2005). The Element: How Finding Passion Changes Everything. London: Penguin.

Other indicative reading for students; 

  • Alinsky, S.D (1999). Rule for Radicals, Westminster: Random House.
  • Barringer, B.R. & Ireland, D (2009). Entrepreneurship: Successfully Launching New Ventures, Boston: Pearson Education. 
  • Burgh, B (2007). The Go-Giver, New York: Portfolio Hardcover 
  • Gladwell M (2002). The Tipping Point: How Little Changes Can Make a Big Difference, England: Back Bay Books.
  • Gittomer, J (2003). The Sales Bible: The Ultimate Sales Resource, Hoboken, N.J: John Wiley & Sons
  • Godin, S (2005). Purple Cow, London: Penguin. 
  • Godin, S (2008). Tribes, London: Paitkus Books
  • Kirby, D (2002). Entrepreneurship, Maidenhead: McGraw-Hill Higher Education.
  • Mawson, A (2008). The Social Entrepreneur: Making Communities Work, London: Atlantic Books.
  • Semler, R (2001). Maverick!: The Success Story Behind the World’s Most Unusual Workplace, Harlow: Random House Business Books.
  • Vaynerchuck, G (2009). Crush It!: Why Now is the Time to Cash in on Your Passion, New York: Harper Studio.
  • Weinber, T (2009). The New Community Rules: Marketing on the Social Web, Farnham: O’Reilly Media.
  • West, C (2008). Think Like an Entrepreneur, Your Psychological Toolkit of Success, Harlow: Prentice Hall

Author/Contact Details:

About the Author
This guide was produced by Judith Alexander (ZONE Manager, Glyndwr University). If you would like to contact the author, please use this email address:- J.Alexander@glyndwr.ac.uk.