Developing Music Industry Knowledge Through Expert Panels (QAA 2,6)

Developing Music Industry Knowledge Through Expert Panels (QAA 2,6)

Group Size ? 1.) Small group (teams of 4-6)
2.) Individual Task
3.) Large Group
4.) Any

Large Group

Learning Environment ? 1.) Lecture Theatre
2.) Presentation Space
3.) Carousel Tables (small working group)
4.) Any
5.) Outside
6.) Special

Lecture Theatre

QAA Enterprise Theme(s) ? 1.) Creativity and Innovation
2.) Opportunity recognition, creation and evaluation
3.) Decision making supported by critical analysis and judgement
4.) Implementation of ideas through leadership and management
5.) Reflection and Action
6.) Interpersonal Skills
7.) Communication and Strategy

2Opportunity recognition‚ creation and evaluation 6Interpersonal Skills

Objective:

  • To provide students with opportunities to establish networks and professional relationships with music industry experts.
  • To provide students with opportunities to identify opportunities within the music industry.
  • For students to develop their knowledge and understanding of the music industry.

Introduction:

It’s essential for students of music, music technology and associated courses, that they have a working knowledge of their industry, a strong network of professional contacts, and the ability to draw upon their subject specific knowledge and understanding, to identify and create opportunities for themselves.

Panel events are one way of providing such opportunities to students.

As part of the ‘Creative Futures 2015’ conference at Glyndwr University, a panel event was held on the subject of the developing successful festivals and events in the music industry. The panel was organised with the support of Focus Wales music festival, who supplied a panel consisting of festival managers, marketers, performs and coordinators.

The panel session ran for 1 hour, was delivered to a group of approximately 50 students from various programmes and years of study, and was mediated by a member of the University’s enterprise team.

Activity:

Pre-Activity

  • The mediator liaised with panellists to ensure they were happy with the running order and proposed topics for discussion.
  • Short biographies were provided by each speaker, to feature in the session introduction.

Introduction

  • The session opened with a welcome from the panel mediator, who introduced each panellist to the audience, inclusive of a brief biography.
  • The running order of the session was explained to the audience (inclusive of topics which would be covered, when questions would be taken etc.).
  • A short film was played to the audiences, showcasing Focus Wales Festival, and providing a context for the discussion which followed.

Discussion Topics & Q and A

  • The first discussion topic was introduced (How to get your first experience of working in music festivals and events).
  • Panellists discussed the topic, facilitated by the mediator, for approximately 5 minutes.
  • Questions were then taken from the floor, and responded to for a further 5 minutes.
  • The second discussion topic was then introduced, and the process repeated.
  • The session aimed to ensure a broad range of topics were covered, to cater to the mixed audience, inclusive of financing, promoting and marketing, sources of help and support, working life at a festival etc.

Closing Remarks

  • As the session entered its final 10 minutes, the mediator recapped the key points which had been discussed with the audience.
  • Final questions were invited from the audience.
  • Panellists were invited to recommend the ‘1 thing they would take away from the session.’
  • The panel were thanked, and the session was brought to a close.
  • Following the session, the panellists networked and chatted with students in an informal manner.

Workshop Picture

Impact:

The session served to be valuable both of the University, and to the panellists. It strengthened the relationship between the University and the locally based music event, and a number of student attendees went on to seek voluntary and paid opportunities with the festival. It helped the festival to raise its profile with the University population, and highlighted to students the opportunities available on their doorstep.

As a direct result of the panel session, the University collaborated in facilitating panel sessions at Focus Wales own conference for music industry professionals, which a number of University students attended.

Learner outcome:

For the learners, this was the first opportunity many had to speak directly with the organisers of a large scale music industry event. The session helped the learners to gain a more realistic understanding of the working of the music industry, the access routes into it, and the opportunities which may be available to them.

Through their questioning, the learners were able to fill the specific gaps in their own personal knowledge and understanding and through informal networking after the session, develop their interpersonal skills and establish valuable contacts.

Resources:

  • The session required no resources other than an appropriate room, a mediator, and a panel sourced from the University’s existing professional networks. The use of film to open the session also provided valuable context.
  • For a Case Example discussing the conference in which this session featured, see ‘Creative Futures 2015.’
  • For a How To Guide on delivering panel sessions see ‘A Compendium of Pedagogies: THE USE OF PANELS.’

References:

Author/contact details:

About the Author
This guide was produced by Mike Corcoran. If you would like to contact the author, please use this email address:- m.a.corcoran@outlook.com.