‘Unexpected Enterprises’ – investigating the pedagogic potential of emerging forms of entrepreneurship for media enterprise education #EERPF

‘Unexpected Enterprises’ – investigating the pedagogic potential of emerging forms of entrepreneurship for media enterprise education #EERPF

Group Size ? 1.) Small group (teams of 4-6)
2.) Individual Task
3.) Large Group
4.) Any

Learning Environment ? 1.) Lecture Theatre
2.) Presentation Space
3.) Carousel Tables (small working group)
4.) Any
5.) Outside
6.) Special

QAA Enterprise Theme(s) ? 1.) Creativity and Innovation
2.) Opportunity recognition, creation and evaluation
3.) Decision making supported by critical analysis and judgement
4.) Implementation of ideas through leadership and management
5.) Reflection and Action
6.) Interpersonal Skills
7.) Communication and Strategy

Aim

The project investigates emerging forms of media entrepreneurship and their application to the development of media enterprise pedagogies. It explores ways in which the changing landscape of media contexts and cultural production gives rise to “unexpected enterprises”, reflecting technical and social innovations, such as those forged in the realm of participatory digital culture. The collaborative project employs design research methodologies, including an open innovation lab process, to enable co-inquiry involving students, educators and industry partners in considering emerging entrepreneurial forms and their implications for media enterprise initiatives. The project contributes to evolving creative and cultural forms of applied enterprise education.

Forum: Creative Entrepreneurship Forum

Report: Unexpected Enterprises

About the Author
This guide was produced by Emma Agusita/Dan Ashton (University of the West of England/University of Southampton).